Free job postings just don’t make the grade these days. As unemployment numbers continue to drop, recruiters are scrambling to appeal to jobseekers in a tight hiring market. Google’s entrance into the recruitment space has also changed the game — with new exclusive partnerships they’ve made with some job boards to rank paid posts higher than free posts.
Put it all together and you have a pretty good argument for beefing up your recruiting budget to include more paid job postings.
Sure, some recruiters and hiring managers may ask: “Is this really necessary?” The answer is yes. Here’s a quick breakdown of the advantages paid job postings provide, and why you might want to consider adding more to your recruiting budget:
Paid sites can help with hard-to-fill roles
When you’ve got a purple unicorn on your hands, paid job postings are the way to go. Whether it’s a hard-to-find skill set, or a role that’s in high demand, using a niche paid job board to find the right candidate is usually the right move. Look for industry-specific sites that will likely cater to the kind of candidates that you seek.
They want to keep you as a customer
When you pay to get your job posted on a job board, the job board has an obligation to produce results. If they can’t get you the candidates you desire, they risk losing you as a customer. Because these boards want you to continue paying for their service, this often means they’ll provide more advertising or marketing to promote your listing than a free job posting site might.
Pay, and your post won’t decay
Especially in high-volume hiring periods, free job postings tend to move quickly down in the rankings as more and more jobs are added to a job board. This is called time decay, and it is a serious issue for recruiters who use free job posting sites. While free listings can descend through search rankings rapidly, sponsored jobs typically stay up in the top search rankings — a promise for the payment.
Navigating Candidate Experience: Job Search And Outreach
More control over the look and feel of job posts
Paid job posting sites typically allow employers more freedom to control the look and content of job postings. Whether you want a custom application process, or have specific ideas about the aesthetics of the ad itself, paid job boards are less likely to make your ad conform to their standards.
“Paid” does have to mean “expensive”
With CPA (cost-per-applicant) and CPC (cost-per-click) job board options available, recruiters and hiring managers can keep close tabs how much they spend on a job post. You decide the budget cap for each role, and you pay after you’ve found the right candidate. Moreover, CPC and CPA job boards have been found to deliver better results than flat rate job posting sites.
If you want to remain competitive and fill your open roles with top talent, investing in paid job postings is the best place to start.
MightyRecruiter is an end-to-end recruiting solution that makes previously manual, time-consuming tasks easy, quick, and effective. MightyRecruiter is designed to help you quickly attract, source, recruit, and hire the most relevant candidates to your jobs.
Want to learn more about how to evaluate paid job posting sites vs. free job boards? Download MightyRecruiter’s free eBook, Developing a Mighty Job Posting Strategy.