Take a look at your corporate careers website. If it is boring, dull and doesn’t tell much about your organization, you might be losing out on top candidates.
According to a recent CareerBuilder study, top talent values the importance of a solid career site — nearly 89 percent of those surveyed cited employer sites as a key factor when learning more about a company they’re interested in.
If you need to make some adjustments, don’t fear — there are some quick and easy ways that you can enhance your company’s career site to allow candidates to get to know your organization quickly, and help form a connection that lasts.
Here are some of our top tips:
Make It Easy To Locate
Be sure to have a link on your homepage or in your footer so that prospective candidates can find your career page. A benefit of keeping a link in the footer is that candidates will be able to visit the careers page after doing research on your company.
Keep It Organized
Your career website should be organized so that candidates can quickly view your organization’s core values, benefits and open positions. Pay attention to the average time spent on your career site — if it is too short, candidates might not be able to find the information needed and simply do not apply. You will also want to keep it clean and feature a font that is easy to read.
Show Off Your Culture
Make sure your career site matches your corporate culture and the energy of your organization. This is a great place to incorporate a recruiting video that tells the story of you company. You should also include text about your company culture, the benefits of working at your organization and any unique information that sets your organization apart.
We live in a social world, and your candidates might want to tweet a link to your page to one of their fellow job seekers or send an email referral. You’ll get bonus points and more shares if you have a referral program for non-employees!
Be Mobile Friendly
Be sure that your career portal is accessible on Android and iOS platforms, you never know when your next hire will be scanning for a new job — and if it’s on the go, be sure to have them covered, too.
Keep In Touch
You don’t want to lose out on a great candidate who has been digging your career page — so be sure to have a way for them to pass along their resume, even if you don’t have an open position that is a fit at the moment. It’s a more proactive approach that will help keep your pipeline strong and your candidate pool efficient when you’re confronted with other job openings later on down the line.