Writing job descriptions can be difficult, but if you get in the habit of following a few simple steps, you can ensure your position gets found:
Title the Job Wisely
Once a candidate has found your job post, the next hurdle is to get them to click and open the posting. Including a fresh, relevant, and interesting title will encourage candidates to click through. Try to include the title of the position, your major keywords, and a descriptive term about your company.
Be Clear and Concise
Include all of the necessary information for the position when writing job a description, but do not overload the posting with information that is not immediately relevant. You’ll want to include general requirements, information about the position, and insights into your company’s mission and culture — but don’t weigh it down with excessive information about policies or entire application process.
Incorporate a Strong Call-to-Action
Make the application process as clear as possible. If you would like to have candidates apply via email, be sure that the email address is clearly included. If you would like them to apply via a website, make these links bold and easy to view. Many candidates will look for the call-to-action at the bottom of the job description, which is a great place to include it.
Feature Your Followup
According to CareerBuilder, 53 percent of candidates want an employer to say how they plan to communicate with applicants in their job description. Having a clear followup plan will encourage candidates and keep them informed of your timeline, ultimately encouraging them to keep engaged and interested in your opportunity.
By following these steps, you will have a number of great candidates responding to your job listings in no time.